From July 21 to 22, Lotus Holdings held the 2024 Mid-Year Marketing Work Conference. Li Bin, vice chairman and CEO of the company, attended the meeting and delivered a speech. Mei Shenlin, chief operating officer and general manager of the marketing center, made a work summary for the first half of the year and a work deployment report for the second half of the year. The company's chief quality officer Zheng Dezhou, chief financial officer Yu Teng, chief talent officer Wang Jin, chief manufacturing officer and general manager of the production center Tian Li attended the meeting, and all the staff of the marketing center and the heads of relevant functional departments of the company attended the meeting. Fang Jing, general manager of brand planning department, presided over the meeting.

At the meeting, each business unit of the marketing center reported on the business operation in the first half of the year, and in the work plan for the second half of the year, targeted improvement measures were formulated to further clarify the key tasks and task objectives in the second half of the year.

Mei Shenlin, Chief Operating Officer and General Manager of Marketing Center

After the work report of each business unit of the marketing center, Mei Shenlin made a summary of the work in the first half of the year and a report on the work deployment in the second half of the year, comprehensively resumed the overall operation of the marketing center in the first half of the year, and redeployed, optimized and implemented the key work in the second half of the year.

Mei Shenlin pointed out that in the first half of the year, under the guidance of the "521" brand rejuvenation strategy and under the strong leadership of the company's board of directors and management, the marketing center focused on "strengthening advantages, adjusting structure, increasing speed, expanding scale, improving quality, and increasing efficiency", and deeply promoted the integrated coordination of production, supply, marketing, storage and transportation, improved the efficiency of operation and management, and achieved good operating results, to lay a solid foundation for the realization of the annual task objectives; in view of the existing shortcomings and shortcomings, targeted improvement measures are put forward to further compact the task objectives.

Mei Shenlin emphasized that in the second half of the year, we must focus on the "six new", continue to temper the marketing iron army, enhance customer service capabilities, and on the basis of continuing to consolidate existing advantages, accelerate the optimization of product and channel structure, increase brand promotion and market promotion, and strive to increase revenue Scale and market competitiveness.

Vice Chairman, Chief Executive Officer Li Bin

After listening to the overall work report of the marketing center in the first half of the year, Li Bin made a concluding speech. On behalf of the company's board of directors and management, Li Bin first fully affirmed the operating achievements of the marketing center in the first half of the year, and expressed heartfelt thanks to all marketing personnel for their outstanding contributions to the company's high-quality development.

Li Bin pointed out that the performance forecast for the first half of this year shows that the company's business development continues to maintain a high growth trend. Among them, the marketing center has made outstanding contributions. Especially in insight into market opportunities, comply with market trends, grasp market positioning, and adopt accurate and effective marketing strategies to promote business performance to achieve new remarkable results, but also for the high-quality development of the industry contributed to the wisdom and strength of Lotus.

Li Bin stressed that since 2021, the company has adhered to solid innovation, continuously promoted and deepened reform in various fields of operation and management, especially through the reform of marketing system, built a marketing iron army, continuously released development vitality and stimulated organizational motivation; and formally put forward the "521" brand rejuvenation strategy in 2022. Through a series of reform and innovation measures, reshaping the operation management and development strategy, the company's operation management efficiency and innovation ability have been continuously and effectively improved, and the underlying ability has been significantly enhanced, which has promoted the operation and development to a new level.

Li Bin pointed out that we have entered the critical period of sprinting for the third quarter and winning the second half of the year. In order to achieve the annual red performance, all marketing personnel should first guard against arrogance and rashness, establish a sense of zero clearance, abandon complacency, dare to meet greater challenges, solve greater problems, climb higher mountains, and constantly create new achievements in their jobs.

Li Bin requested that, first, focus on the main business, continue to consolidate and expand the advantages of existing products and channels, and further increase the scale of income; the second is to focus on the "six new" comprehensive efforts, especially to strengthen new product research and development and promotion and sales, and deepen New channels, make new outlets, strengthen online and offline integration, and focus on creating new explosives. The third is to summarize the experience of integrated collaborative management of production, supply, marketing, storage and transportation, further improve the efficiency of operation and management, give full play to the joint force, and effectively promote high-quality development. Fourth, all functional departments should closely focus on the center of operation and development, and effectively do a good job of guarantee and support.

Finally, Li Bin encouraged everyone to take advantage of the situation, catch up with and surpass, constantly make new breakthroughs in the "six new" aspects, strive to win the whole year's red, and strive to achieve more excellent results, so as to make new and greater contributions to the company's early realization of the brand rejuvenation strategy.

Recognition of advanced teams and individuals

The meeting also studied and deployed other matters, and commended the advanced team and advanced individuals of the marketing center in the first half of the year.