To thoroughly implement the spirit of the company's mid-year work meeting on July 31 and to effectively carry out marketing work in the second half of the year and for the next period, Lianhua Holdings held a 2025 mid-year marketing work meeting from August 1st to 2nd. Li Bin, Vice Chairman and CEO of the company, attended the meeting and delivered a speech. Mei Shenlin, the company's COO, delivered a summary and deployment of the marketing work. Zheng Dezhou, Chief Quality Officer; Li Haifeng, Chief International Marketing Officer; Yu Teng, Chief Financial Officer; Wang Jin, Chief Talent Officer; and Tian Li, Chief Manufacturing Officer, attended the meeting. Qiu Tao, General Manager of the Marketing Center, delivered a work report for the Marketing Center. All employees of the Marketing Center and relevant functional department heads of the company attended the meeting.
At the meeting, the heads of various business units of the Marketing Center summarized and reviewed the business operations in the first half of the year, and further tightened the target responsibilities for the key tasks in the second half of the year.
In his work report, Qiu Tao stated that in 2025, the Marketing Center, in accordance with the company's strategic guidance and work requirements, focused on the annual goals and tasks, focusing on the "six new" initiatives. Building on the continuous strengthening of its basic advantages, the Marketing Center has continuously expanded its brand influence, accelerated the research and development and launch of new products, accelerated the expansion of new channels, and empowered terminal digital management. Significant achievements have been made in both business operations and internal management, laying a solid foundation for achieving the annual goals. Addressing existing shortcomings, targeted improvement measures were proposed to further tighten task targets. In the second half of the year, efforts will continue to focus on the "six new" initiatives, focusing on improving brand power, product power, and channel power to lay a solid foundation for winning the terminal decisive battle.
After listening to the work report of the Marketing Center, Mei Shenlin pointed out that in the first half of the year, marketing work anchored the "521" brand revival strategy, guided by "adjusting structure, increasing speed, expanding scale, and increasing efficiency," promoting the orderly development of various tasks and building a foundation for the annual goals. Significant achievements have been made in core indicator attainment, brand influence expansion, product market share improvement, and new channel expansion and construction, demonstrating the iron army spirit and combat effectiveness of the marketing team. At the same time, we must also clearly recognize the existing problems and shortcomings. In the second half of the year and for the next period, marketing work needs to further transform and upgrade, adhere to long-termism, and build a healthy ecosystem; establish a core concept of shifting from quick wins to sustainability, building the core goal of a healthy "customer-product-channel" ecosystem. In terms of customer management, build a "2211" management system; in terms of product management, shift from "many and comprehensive" to quality improvement and value creation; in terms of channel construction, achieve full coverage and in-depth cultivation of online and offline channels. Overall marketing work needs to further transform and upgrade, focusing on achieving new and significant improvements in team building, service level, digital empowerment, product focus, channel coverage, and market management, adhering to long-termism, and continuously cultivating and working diligently to contribute to Lianhua's sustainable growth.
After listening to the marketing work report, Li Bin delivered a concluding speech. Li Bin first expressed full affirmation of the outstanding achievements of the Marketing Center in the first half of the year on behalf of the company's board of directors and management, and expressed heartfelt gratitude for the outstanding contributions made by all marketing personnel.
Li Bin pointed out that the company held a mid-year work meeting yesterday, and today, the marketing work meeting was immediately organized to implement the spirit of the company's mid-year work meeting, fully demonstrating the strong execution and combat effectiveness of the marketing team.
Li Bin emphasized that the company's mid-year work meeting was a comprehensive summary and in-depth review of the work in the first half of the year, optimizing and precisely deploying key tasks for the second half of the year. It was also a meeting of great strategic significance held by the company in the new development stage. At the meeting, Chairman Li Houwen delivered an important speech entitled "Deeply Promoting the "Dual-Wheel Drive" Strategy and Opening a New Chapter of High-Quality Development at a Higher Starting Point." It formally proposed to deeply promote the "dual-wheel drive" strategy of consumption + technology, clarifying the company's future strategic direction, and the marketing system needs to ensure its implementation. Regarding the marketing work in the second half of the year and the next period, Li Bin put forward three points.
First, at the strategic resource level, further increase support for marketing work. Focusing on the core business operations, the company's board of directors and management will always fully support marketing work at the strategic level of organizational decision-making and resource allocation. As the main force in the company's consumer sector, the Marketing Center should demonstrate its iron army spirit, seize the opportunity, boldly innovate, deepen reforms, move forward at full speed, continue to make new breakthroughs, achieve year-end success, and lay a solid foundation for the completion of the company's brand revival strategy and the implementation of the "dual-wheel drive" strategy. Second, at the support and guarantee level, continuously improve the operational management system. Further optimize and improve the collaborative capabilities of "production, supply, sales, storage, and transportation," and strengthen the support and service capabilities of the middle and back-office to provide stronger support and guarantees for the marketing team to overcome difficulties. Third, at the level of team organization building, create a fairer and more just atmosphere for undertaking and starting businesses, allowing more talented people who want to do things, can do things, and can accomplish things to stand out. At the same time, through effective incentive mechanisms, timely realization of performance rewards, and the improvement of various methods such as equity incentives, fully stimulate organizational vitality and enhance the team's innovation, cohesion, and combat effectiveness.
Li Bin emphasized that we have entered a crucial period for winning the second half of the year. To achieve year-end success, all marketing personnel must first establish a sense of clearing the slate, plan and lay out well, ensure the implementation of the work, strive to achieve even more impressive results in the second half of the year, lay a solid foundation for the successful completion of the annual goals, the completion of the brand revival strategy, and the planning for the next five years, and contribute to the company's opening of a new chapter of high-quality development at a higher starting point.
The meeting also commended the advanced teams and individuals of the Marketing Center in the first half of the year, arranged new product training, and invited Xue Wei, CIO of Aux Group, to give a thematic sharing on "Group Digitalization Thinking under Dual-Wheel Drive."
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