"Leading the Year with a Strong Start" - Lianhua Holdings Holds the 2025 Annual Business Operation Mobilization Conference

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2025-02-07

Vice Chairman and CEO Li Bin attended the meeting.

And delivered a concluding speech.

Sound the charge and embark on a new journey. On February 6, Lianhua Holdings held a grand mobilization meeting for the 2025 business operation work. Vice Chairman and CEO Li Bin attended the meeting and delivered a concluding speech. Nearly 400 participants attended, including members of the company's management team, middle management personnel, and employee representatives from operational units, such as Guo Jian, Zheng Dezhou, Li Haifeng, Yu Teng, Wang Jin, Tian Li, and Gu Youqun. The company's Chief Operating Officer Mei Shenlin presided over the meeting.

The company's Chief Operating Officer Mei Shenlin presided over the meeting.

The conference first heard reports from the heads of various operational units on the detailed deployment of key work for 2025, and held a flag-raising ceremony for each operational unit to further solidify the main responsibility, strengthen the sense of mission, and clarify the goal direction. The conference also recognized outstanding individuals from the market business line and collaborative support line who made significant contributions to the company's operational development in 2024.

After listening to the work deployment reports from various operational units and recognizing outstanding individuals, Li Bin delivered a concluding speech. Li Bin pointed out that in the past year, whether in terms of the company's overall operational performance or in the specific work of the 'six new' initiatives such as new products, new channels, and new models, as well as in technological innovation and brand value enhancement, and in the innovation of the collaborative management mechanism centered on 'production, supply, sales, storage, and transportation', new outstanding results have been achieved, creating the best operational performance in the company's history.

On behalf of the company's board of directors and management team, Li Bin extended New Year greetings to all Lianhua employees and their families, and expressed gratitude for the active contributions of Lianhua people to the company's high-quality development.

In line with the work deployment arrangements for 2025 from various operational units, Li Bin proposed five requirements for the business operation center work in 2025.

First, take the goal as the banner, and charge forward.The goal is the banner for charging forward, the lighthouse guiding the way. We must anchor our goals, ensuring that everyone carries their targets, each person has their goals in mind, and the heavy burdens are shared by all. We must effectively strengthen the process management of task objectives, with daily tracking, weekly benchmarking, monthly assessments, quarterly reviews, and annual summaries, dynamically tracking progress, with clear rewards and punishments, and ensuring implementation.

Second, take execution as the sword, and ensure the mission is accomplished.Grand strategic goals require strong and effective execution as support. Especially for the marketing team, execution is the primary vitality, ensuring victory in battle, achieving objectives, and delivering results, truly making the sword point where it should.

Third, take innovation as the spear, and create new situations.Those who cling to the old will perish, while those who innovate will thrive. In 2025, we need to give new connotations to the 'six new' initiatives, striving for new breakthroughs, and finding new paths through innovation to create new situations in all work. We should actively leverage innovative technologies like AI to empower product development and market management, enhancing operational management efficiency and customer service levels.

Fourth, take the customer as the priority, and service above all.Customers are the source of our livelihood. Centering on the customer, we must provide good products and services, continuously empowering customers, which is the foundation of the enterprise's survival and the key to core competitiveness. The marketing team should actively engage in the market, visit customers frequently, think from the customer's perspective, respond quickly, take immediate action, serve with heart, and form a development community with customers to achieve mutual creation, win-win, and sharing.

Fifth, take unity as the shield, and work together with one heart.Those who share the same desires will win; those who work together will succeed. Marketing work is not a solo battle, but mutual assistance and team collaboration. In 2025, the company will deeply promote and continuously improve the '654321' system, continuously enhancing collaborative management effectiveness and strengthening the team's cohesion, collaboration, and combat effectiveness.

Li Bin finally emphasized that the most valuable resources of Lianhua are its people and the spiritual connotation of the Lianhua brand. In recent years, the company has undergone fundamental innovation and deepened reforms, and the management team's appearance has been completely renewed, with all work continuously creating new situations and bursting with unprecedented strong momentum. As long as everyone adheres to the brand revival strategy as guidance, continuously exerts efforts around the '654321' system, and takes the goal as the banner, execution as the sword, innovation as the spear, the customer as the priority, and unity as the shield, we will go all out, fully invest, seize the opportunity, and the Lianhua marketing iron army will surely be able to point the battle flag and sweep away all obstacles! Continuously creating new brilliance for Lianhua!

Lianhua Holdings held a celebration for International Women's Day on March 8 and an award ceremony.

Zhao Dan, the Secretary of the Xiangcheng City Committee, visited Lianhua Holdings to investigate the work of resuming production and operations after the holiday.

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