Lotus wins the annual trend brand in the food and beverage health industry

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2025-05-20

Recently, Lianhua received the "Annual Trend Brand in the Food and Beverage Health Industry" award from Douyin, not only leading the industry in growth in the condiment category on the Douyin platform but also being one of the two industry brands to receive this honor.

In recent years, focusing on its core business of condiments and food, Lianhua has leveraged its comprehensive advantages to accelerate the development and promotion of new products and the expansion of new channels, creating more "safe, healthy, and delicious" high-quality products. Products like Lianhua's Matsutake Fresh and zero-additive premium brewed soy sauce have become the company's most successful new products in recent years, achieving good market performance both online and offline, and winning the 2024 Condiment Industry Consumer Favorite Product Award and the iSEE Global Deliciousness Award.

Not long ago, the company's soy sauce ranked first in the transaction amount category of oil, rice, noodles/dry goods/condiments on Douyin, and ranked second in the condiment combination package ranking, being deeply loved by consumers.

In recent years, through continuous efforts, the company's online channel sales have increased significantly year by year. The 2024 annual report shows that during the reporting period, the company's online sales achieved an operating income of 203 million yuan, a year-on-year increase of 165.68%, continuing its high-growth trend. The first-quarter 2025 operating data shows that Lianhua Holdings' online channels achieved operating income of 66.12 million yuan, a year-on-year increase of 111.21%. At the same time, with the in-depth expansion of the company's offline channels, the market share of Lianhua products offline has steadily increased. For example, according to statistics from a third-party authoritative institution, at the end of the first quarter of 2025, Lianhua's MSG had a market share of over 37% in the terminal market, further consolidating its advantage.

As the first listed company in China's condiment industry, Lianhua has served the healthy and delicious lives of thousands of households for over 40 years. It will continue to consolidate its advantages in the core business of condiments and food, further grow stronger, and continue to polish the Lianhua national brand.

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