Lotus Holdings and Charoen Pokphand Group's Fengcai Youxuan Reach Strategic Partnership

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2025-10-30

On October 29, Lianhua Holdings and Charoen Pokphand Group's Fengcai Youxuan signed a strategic cooperation agreement in Beijing. The two parties will fully leverage their respective strengths, focusing particularly on deepening their strategic partnership in the seasoning and food sector, and striving to deliver even higher-quality products and services that enhance the health and culinary enjoyment of people's daily lives.

Under the joint witness of Li Bin, Vice Chairman and CEO of Lianhua Holdings, and Chen Daling, Vice Chairman of Charoen Pokphand Group’s Agri-Food Business in China and Chairman of Fengcai Youxuan, Mei Shenlin, COO of Lianhua Holdings, and Tian Wenlei, President of Charoen Pokphand Group’s Agri-Food Business in China and General Manager of Fengcai Youxuan, signed a strategic cooperation agreement, jointly ushering in a new chapter of collaboration.

Before signing the strategic cooperation agreement, the two sides held a working meeting. Chen Daling first welcomed Li Bin and his delegation to the visit, expressing their commitment to advancing their strategic partnership, and then provided an overview of Charoen Pokphand Group’s development journey, business segments, and global expansion strategies.

Li Bin expressed gratitude for the strong support from Charoen Pokphand Group, and shared an overview of Lianhua Holdings’ development journey, strategic vision, and business model—particularly highlighting the remarkable progress achieved in recent years through the company’s proactive advancement of its brand strategy.

Both sides jointly reviewed the positive outcomes achieved in their previous collaboration and engaged in thorough exchanges and in-depth discussions regarding future cooperation initiatives. Both parties unanimously agreed to seize this strategic partnership as a pivotal opportunity, building upon the solid foundation of their earlier collaboration. By leveraging their respective strengths in product development, channel strategies, supply chain systems, digital technologies, and other key areas, they aim to create synergistic effects, fostering deeper and broader partnerships that will yield substantial, long-term achievements through steady, progressive advancement.

Both sides unanimously agreed that the future holds vast opportunities for cooperation and immense potential for collaboration. The signing and effective implementation of this strategic cooperation agreement will inject new momentum into both parties' future innovation and development, as well as their ecosystem-building efforts, thereby powerfully driving high-quality growth.

According to official information, Charoen Pokphand Group was founded in 1921 by Mr. Chee Euaychoo, a Thai-Chinese entrepreneur, and has since grown into a renowned multinational enterprise. Over more than a century of dynamic growth, the group has expanded into a diversified, large-scale global conglomerate, with its core businesses centered around agriculture, animal husbandry, food production, wholesale and retail, as well as telecommunications and television. In addition, CP Group has ventured into over 10 other industries and sectors, including finance, real estate, pharmaceuticals, and machinery manufacturing. Today, the group’s operations span across more than 100 countries and regions worldwide, employing over 460,000 people globally, and achieving annual sales of US$102.2 billion in 2024.

In 1979, Charoen Pokphand Group seized the opportunity presented by China's reform and opening-up policy, becoming one of the first foreign-invested enterprises to enter mainland China.

In 2024, Charoen Pokphand Group achieved total sales of 208 billion RMB in China, making it one of the largest and most diversified multinational enterprise groups with foreign investment in the country.

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