Mashangying Retail Monitoring: Lianhua Has Earned Proof of Its Market Position as “No. 1 in National Sales of Lianhua Monosodium Glutamate”

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2026-06-12

Recently, Ma Shang Ying Market Research (Beijing) Co., Ltd. issued a certificate confirming that Lianhua Monosodium Glutamate holds the No. 1 position in nationwide sales. The data underlying this certification are drawn from Ma Shang Ying’s offline retail monitoring network, which tracks brand‑specific sales revenue for the monosodium glutamate category from June 2025 to May 2026. The figures are authentic, fully traceable, and highly persuasive, reflecting consumers’ longstanding preference for and recognition of the Lianhua domestic‑brand.

As the first publicly listed company in China’s seasoning industry and a time-honored domestic brand, Lianhua has been serving the healthy, delicious lifestyles of countless households for more than four decades. Its flagship product, Lianhua Monosodium Glutamate (MSG), has long held a dominant position in the Chinese household‑packaging market. The primary ingredient of MSG is sodium glutamate, which is produced through biofermentation and refined from grain sources such as corn and wheat. In the 1990s, the slogan “Lianhua MSG—each grain brimming with rich flavor” became a household name, making it an indispensable staple in kitchens across the country.

In recent years, to meet evolving consumer demands, Lianhua has focused on the condiment category, targeting both the restaurant and home “two‑kitchen” consumption scenarios. While continuing to excel with its traditional flagship products such as Lianhua Monosodium Glutamate, the company has steadfastly embraced a product philosophy of “green, natural, and low‑in‑three‑key‑ingredients,” ramping up R&D efforts to launch a range of innovative, health‑oriented offerings. These include Lianhua Matsutake Fresh, soy sauce, oyster sauce, black truffle sauce, and other new products that have earned widespread consumer favor and recognition. The Matsutake Fresh and soy sauce lines have become the company’s key strategic bestsellers. Looking ahead, Lianhua will leverage its comprehensive strengths, aligning with market trends and consumer preferences to develop more high‑quality products that are “safe, healthy, and delicious,” while continuously enhancing service quality to better support the healthy, flavorful lifestyles of households across the country.

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